NEW WORK: DUBAI HOLDING

"The power within" : Another @HIPAAE shortlist

In this vibrant, light-filled image, we see the pure embodiment of childhood power — the kind that springs from imagination, confidence, and unshakable belief. 

A young boy stands boldly in a playful superhero costume, complete with a striped crown, blue mask, and a flowing cape that catches the light just right. His posture is proud, his little smirk, eye expression and his presence: commands the room — not through strength, but through fearless creativity. 

He doesn't just dream of his super powers, he beliefs he already has them! And that within itself is a superpower and the key to success!

The image is more than a playful dress-up of a super hero. It’s a declaration: Power comes in many different forms! Power isn’t always physically seen, it’s felt in not only the fearless imagination but the belief that it's already achieved. It's a tribute to the inner power of every child, thus highlighting a deeper truth: Before strength comes vision. Before leadership comes imagination. And before greatness real power begins with self-belief; that quiet confidence that say: “I can.” "I already am."

Note from the photographer: I proudly directed my model and lit the subject and surroundings with all the knowledge and experience I have gained in my photography path.(in a time pressured environment!) For me this images is a combination of all my talents. 

The strength of the image convince us that this boy WILL achieve his goals! All the aspects that makes a story telling image, works!

IKEA COVER & SEPTEMBER CATALOGUE

see the full beautiful online catalogue with videos: CLICK HERE

JOTUN

NEW WORK: SHEIN FOR DUBAI

GILLETTE SOUTH AFRICA 2026 STILLS CAMPAIGN

FULL RETOUCH BRIEF HERE

with the amazing @Lehlohonolo and @Jonnybarberjoel and real life little daughter as cast

STILLS ON SET FOR LG

SOCCER FEVER: FIFA WORLD CUP | QNB | Ogilvy 

VOGUE INDIA '22 - see more here!

LAMBWESTON CAMPAIGN